Beyond that, the McCain campaign’s strategy is to emphasize personality, capitalizing on the booming celebrity of Ms. Palin, highlighting Mr. McCain’s story as a war hero, showcasing their families, and trying to keep alive the anger about sexism that many women felt during Mr. Obama’s primary campaign against Mrs. Clinton.
The McCain campaign is also on the offensive in trying to stoke anger about perceived sexism. The campaign has designated a squad of prominent Republican women to call out what they see as gender-based smears against Ms. Palin. Last week, it released two spots accusing Mr. Obama of being “disrespectful” toward her.
Noted for the Record:
Though there is little question that Ms. Palin’s bursting onto the scene has put pressure on the Obama campaign, it is unclear how much difference she will make. Geraldine A. Ferraro created a small bounce in the polls when Walter F. Mondale chose her as his running mate in 1984, making her the first woman on a major party ticket. But in the end, the nation went in a landslide for President Ronald Reagan.