This election is still about the fierce urgency of change before it’s too late. But in framing this debate, it isn’t enough for Obama to keep presenting McCain as simply a third Bush term. Any invocation of the despised president — like Iraq — invites voters to stop listening. Meanwhile, before our eyes, McCain is turning over the keys to his administration to ideologues and a running mate to Bush’s right.
As Republicans know best, fear does work. If Obama is to convey just what’s at stake, he must slice through the campaign’s lipstick jungle and show Americans the real perils that lie around the bend.
from: Rich: Palin-Whatshisname